H KAPP KLOTE
Build Your Own Communications Plan Workshop
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An hour training on setting realistic digital communications goals, including self guided campaign planning tools. \
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Given to 90+ in the Radical Communicators Network.
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How and why to use earned media and digital organizing to further narrative shift goals.
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Slides here.
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What is Snapchat? Using Geofilters, key terms, and the anatomy of an effective Snapchat account.
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The history of Snapchat, and its growing 25+ audience.
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Why and how to use Snapchat in organizing.
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Examples of effective Snapchat campaigns and key takeaways for including Snapchat in your next campaign.
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A primer on facilitating Center for Story Based Strategy processes to create a campaign frame and talking points.
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Used examples from ONE Northside's police accountability, mental health justice, and rent control campaigns.
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Produced in September 2018 for the Radical Communicators Network, 10 participants.
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Contact H for rates.
Digital Security Series:
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Approaches to building strong digital security and the landscape of digital security for organizing as a whole.
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Putting together a digital security process for your group that is actionable and accessible.
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Immediate and practical ways to protect your organization and yourself.
Previous Workshops:
Description: The people doing the most to make a campaign, project, or business happen are the ones who are best at telling the story of that project. In this 2 hour workshop, we’ll go over some marketing fundamentals, then set clear communications goals and help you create a plan to meet those goals. That plan is tailored to fit your business, and emphasizes getting the right information to the right people (including volunteers, staff, customers).
What You’ll Get:
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A worksheets and other templates to help you create a communications plan based on the strengths of your business and the work you’re already doing everyday.
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A roadmap for integrating your marketing goals into your business plan, with specific feedback on how to make that roadmap even stronger.
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1 free month of access to ‘Notes on Feednet,’ a DIY communications roundup and library of templates, tools, and tactics.
This Training is Designed For: Anyone doing a lot with very little (time, energy, and resources). Groups with a clear vision for their strategy, who aren’t sure how to integrate marketing into that vision. Groups with 1 or fewer full time marketing or communications staff.